Thursday, October 25, 2007

Commercial and psychological implant

For my commercial I have chosen:
Atari commercial

The concept of creating a virtual space that is representative of a real life is the basic premise behind VR, but how symbolic can the reality be to still be considered VR? No matter how "real" or interactive VR can become the truth remains that it stays a mere representation of truth. As Hayles put it:
"The dichotomy between abstract analysis and the 'real world' that the passage constructs elides the difference between actual and virtual realities."
The dichotomy is clearly shown in the commercial between the actors racing in the F1 cars and the game. For all intensive purposes the game has very little connection to actual car racing, but the mind still understands how this exhibits a symbolic reality connected to the act of racing. As touched on in the essay a video game user becomes, in some ways, more of a cyborg than a person with a prosthetic limb or mechanical implant. The video game forces the user to make a “reorganization of subjectivity” to understand how the pixels on the screen have a tangible connection to reality.



Also I mentioned in class about a lawsuit against target for their website not being accesable to the blind. Article can be found here

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