Warhol

Advertising is often seen as this looming presence, both leeching off the popular pieces of society to spike appeal for their products and injecting their reflected lifestyles into our own through the ads. It has become this symbiotic element to social styles that absorbs our social patterns and reflects them back upon our society. There is an ebb and flow to the ratio of how culture drives the marketing and how marketing drives what we demand as a culture. This is where i find McLuhan's ideas relate.

We are so surrounded by advertising on a daily basis, that it's hard to say that what we choose to do or where we go isn't based on some sort of successful marketing plan. Artists exist in the present, taking notice of difference from day to day. As the non-Artist takes on the present looking for things it can recognize and is familiar with, shying from those things it doesn't understand. Advertising is like an artist for mass culture and I agree with Ads as art because:

The artist is identifying new patterns of recognition for the mind to perceive just as the advertisers are identifying new patterns of extistence(lifestyle patterns) through their product (or form of technology). Not only do companies hire artists to create advertisements - maybe because the two are very interrelated in our social structure - but artists like Andy Warhol took ads and methods of advertising (like his campbell's soup cans) and made them into works that are actually considered Art. highly valued high-brow art...