A.D.D.S.

After talking about the McLuhan article, I remember how he said that there is a change in mentality when people think about advertisements. We discussed in class how technology has affected the way people think. McLuhan in particular would reference how Gutenberg technology was innovative especially since it altered how people would relate to things in a typographic way. The printing press allowed replication of written works in a more efficient way and hence changed the mentality of people as they had more access to various texts.

In class, we talked about how advertisements are constantly trying to pry our attention and get us interested in what they want us to buy into. McLuhan said that with an overstimulus of the senses, you develop a numbness. This can be related to how we often develop a mental block or short attention span to the bombardment of advertisements. I know that I often get emails advertising like from Amazon.com or something in my email that are trying to promote special deals and I often delete them without reading them. I find it annoying to be interrupted so much with products. I feel like I develop A.D.D. and lose attention quite quickly when I am not interested in a certain line of products.